Overconfidence in most cases leads to poor planning. It is not enough to know how to manufacture a product, you also must know how to sell it.
The content of your brand will always be important, but don’t believe that because the product is good it will sell itself. Certainly, an appropriate design is very important, but none of this makes sense if it does not have quality content.
It is important to continuously publish quality content in your networks and digital platforms, always maintaining a high standard, respecting your customers and directing each message to the right audience.
This will allow a better audience and qualified web traffic, which sooner or later translates into a larger number of customers and sales. But don’t think that because the product is good, it will sell itself.