April 30, 2019

Adults in Emerging Countries Associate their Mobile Devises with Feelings of Freedom

On a survey carried out among adults over 18, in 11 countries located in four different regions of the world: Mexico, Venezuela and Colombia; South Africa […]
April 23, 2019

How to Determine the Market Viability of a Product or Service

It is paramount to determine the mass appeal of your product or service. You must ask and answer the following question: Will it benefit just a […]
April 16, 2019

Latin Americans’ income is higher compared to that of US-born Latinos

After the Great Recession, the income of Latinos is higher, compared to that of Latinos born in the United States, which has not fully recovered yet. […]
April 9, 2019

Medellin, The Right City To Start An Investment

Medellin, also known as the “City of Rternal Spring”, today lives and enjoys a remarkable social and urban transformation which has been internationally praised as innovative […]
April 2, 2019


Overconfidence in most cases leads to poor planning. It is not enough to know how to manufacture a product, you also must know how to sell […]
March 26, 2019

Speech, A Specific Skill That Men Do Not Posess

Studies reveal that, unlike in women, speech is not a specific skill for a man’s brain. This element should be considered when undertaking a Market Study. […]