News

July 17, 2019

MILLENNIALS AND GENERATION Z HAVE MUCH IN COMMON ON SOCIAL AND POLITICAL ISSUES

They are not the new kids in the block any more; Millennials have moved on to their 20’ and 30’ and a new generation is emerging. […]
June 26, 2019

WHY ARE SOME COMPANIES ABANDONING SOCIAL MEDIA?

With Digital Marketing era, influencers and Web Positioning going on at full speed, it is difficult to imagine why a brand would abandon Social Media. This […]
April 30, 2019

Adults in Emerging Countries Associate their Mobile Devises with Feelings of Freedom

On a survey carried out among adults over 18, in 11 countries located in four different regions of the world: Mexico, Venezuela and Colombia; South Africa […]
April 23, 2019

How to Determine the Market Viability of a Product or Service

It is paramount to determine the mass appeal of your product or service. You must ask and answer the following question: Will it benefit just a […]
April 16, 2019

Latin Americans’ income is higher compared to that of US-born Latinos

After the Great Recession, the income of Latinos is higher, compared to that of Latinos born in the United States, which has not fully recovered yet. […]
April 9, 2019

Medellin, The Right City To Start An Investment

Medellin, also known as the “City of Rternal Spring”, today lives and enjoys a remarkable social and urban transformation which has been internationally praised as innovative […]